From the "Holier than Thou" file: I have not eaten at a McDonald's in approximately 16 years. Vegetarian, you see. However, I have gone into McDonald's to use the bathroom on trips, and I can vouch for the "don't have to get dressed up" claim. Functioning, hoseable mumus seems sufficient these days. At a minimum.

But look at these folk's style! That's not dressing up? That's a casual look? Damn, I miss the 70's, when even dressing down was stylish.


l.e.s.ter said...

I wonder what the black/white ratio was for the people who worked on this campaign. I have to think dinnertimin' is a white innovation.

Redshirt said...

Given that it was made in 75/76, I'd have to bet not many. At least on the writing team.

Do they still do all white/all black McDonald's ads? I remember how jarring they used to seem.

l.e.s.ter said...

Oh yeah, I'd forgotten about that. I don't think they do, at least not exclusively. That would be a fascinating study -- pinpointing the moment a McDonald's ad campaign was integrated.

Redshirt said...

I bet it was early 2000's.