The Softer Side of Sears (1958)

Angels of the night, in red and pink flammable lace, bearing torches testifying their undying love for you. Till they burn up. Wait, did people still use candles as a regular lighting source in 1958? Inquiring minds want to know. This is a scan from the 1958 Sears Catalog. You remember that, right? Not 1958, mind you, but the Sears Catalog. I sure do - I'd spend countless hours reviewing the toy section, then the sports and camping pages. By the time I would have appreciated this
I had moved on to Cosmo and the "Sports" Illustrated swimsuit issue. Times change. Anyways, check out these ladies! The body type is still generally considered "ideal", save perhaps for the lack of breast implants. But now, consider this:
Hark! These girls were considered chubby in 1958. Also, "chubby" was a perfectly acceptable marketing word. Awesome! But behold how thin these girls are compared to the bloated fatbags that make up a goodly percentage of children (and adults) today. What's happened? Unbridled wealth? TV? Wal Mart? Republicans? Probably!

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