Those of a certain age will remember the introduction of the Star Wars action figure, and what a heady time it was. All was good for awhile, but then, came a second wave of action figures like, fer instance, Luke in his Yellow Victory Jacket. Then a third wave, which I believe featured many lovable characters from the Cantina. Finally, the Fourth Wave.
20090414
Adventures in Marketing
Those of a certain age will remember the introduction of the Star Wars action figure, and what a heady time it was. All was good for awhile, but then, came a second wave of action figures like, fer instance, Luke in his Yellow Victory Jacket. Then a third wave, which I believe featured many lovable characters from the Cantina. Finally, the Fourth Wave.
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